An Empirical Study on Customer Satisfaction, Perception, and Brand Image in Starbucks Coffee in India, Asia
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چکیده
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Study of Brand Awareness and Brand Image of Starbucks
Date: September 1, 2008 Course: EFO705 Master Thesis International Marketing Tutor: Peter Dalin Authors: Muhammad Rizwan [email protected] Qin Xian [email protected] Title: Study of Brand Awareness and Brand Image of Starbucks Problem: To investigate to what extent the Swedish youths have brand awareness about the brand of Starbucks and what kind of brand perception of Starbucks as ...
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ژورنال
عنوان ژورنال: International Journal of Tourism and Hospitality in Asia Pasific
سال: 2021
ISSN: 2685-8800,2654-7945
DOI: 10.32535/ijthap.v4i1.1021